Edible Shampoo, Tasty Packaging
Yarok creates nontoxic, 100% vegan hair care and beauty products from sustainably harvested ingredients.
They needed an identity and packaging system that would clearly, cleanly communicate their powerful brand offering. We leaned heavily into our modernist roots, developing an air-tight grid system, then breaking it with over-sized logo placements, viewable in entirety only by rotating the product.
Sustainability was carried through to every level of production, even including post-consumer waste labels printed with soy-based inks.
Creative Direction: GrandArmy
Writing: Paula Dombrow