Projects
Photo Studio
In addition to our design and branding services we also offer a range of photography services, both on location and in our dedicated studio space. Below you’ll find a selection of the work of Jack Nesbitt, our in-house photographer. In order to provide our clients with the best possible solutions for their needs, the images range from straightforward product shots to custom-built sets, and everything in between. Please feel free to take a look, and reach out to us with any questions you may have.
adidas Campus 80s
Makerlab gives creators unprecedented access to adidas’ tools, process, talent, and infrastructure in an effort to collaborate and explore like never before. Collaborating with adidas throughout the process, on display here is the product and even photography portion, which integrated our identity and campaign direction in both the two and three-dimensional realms.
adidas Bad Bunny
Inspired by the all black shoes required with school uniforms, the creative direction of the event manifested as a custom-designed Bad Bunny school bus. We held court in The Bronx on a sunny afternoon with a chalkboard, one hundred pairs of sneakers, and proceeded to document it.
adidas Valentine's Day
Working closely with adidas on their 2022 Valentine’s Day theme, we executed the creative direction to Practice Love across the campaign. Here, we combined the products with classic Valentine’s Day treats in order to achieve a playful yet intimate effect.
adidas Star Wars
Blending the worlds of sport with the iconic visual language of the Star Wars universe, we chose to reference interfaces that were related to each category and wove them into a cohesive system. Product photography was combined with animations of characters, athletes, and graphics. Illustrations were shot on an old video monitor to achieve the effect of the displays used on the spaceships themselves.
Supercluster: A Trip Through The Universe
Supercluster worked with Zane Kesey to create this humble entry to the canon of cosmic blotter. Using a set of melt-worthy shapes and colors, we picked up the texture of both the paper and the printing ink, resulting in a saturated yet intimate scale.
Square Retail Kit
Square launched their Retail Advocacy program to equip their most valued retailers with the tools to share how Square has empowered them to grow their businesses with their local communities. They kicked off the program by partnering with four key retailers across the US to capture their origin stories and share about what makes their shops unique.
GrandArmy worked with Square to design the visual identity for the program and created four custom welcome boxes for the inaugural retailers. The boxes included program collateral, giveaways for interested customers, and personalized 3D prints of each storefront as a token of gratitude for their participation in the program launch.
Anonymous Content
Anonymous Content is a global media company that produces multi-platform premium content and boasts an exceptional client roster which includes many of the world’s most renowned and innovative directors, writers, and actors. They’ve been creating platform defining work since 1999.
GrandArmy had the privilege of partnering with Anonymous on their rebrand. The task: honor Anonymous Content’s 25 year history of empowering artists, while evolving the identity to accommodate the now-global brand’s next 25 years and beyond.
Sapient
Sapient is a bioanalytical company that utilizes mass spectrometry to provide actionable results from datasets at a speed unmatched in the industry. They accelerate the process of testing and production to get drugs to the market faster than ever before.
GrandArmy worked with Sapient to create an identity system that visualizes the efficiency and speed of their work through the use of bold illustrations drawn from shapes within the powermark and wordmark.
Cheers
Cheers creates a smarter way to have good times by mitigating alcohol’s negative effects. To compliment our Art Direction and Identity for them, we photographed the products amongst displays of their contents, ingredients, as well as why you’re taking them in the first place.
Supercluster X Pioneer Works
We designed, illustrated, and produced a set of playing cards which serve as a guide to exoplanets found across space, time, and imagination. While face cards represent speculative planets, numbered cards are ordered according to ascending distance from earth. Evoking what stepping foot on one of these faraway planets might be like, we designed and built a custom environment with a hazy atmosphere and rivers of acid.
Analog:Shift
Analog:Shift is the premier purveyor of vintage watches in New York City and beyond. Anchored by their deep, eclectic catalogue of timepieces and obsession with history and storytelling, Analog:Shift is bringing their passion to an ever-growing audience of watch lovers as they expand around the world.
GrandArmy worked with Analog:Shift to construct a 360-degree brand experience, containing an identity platform, visual merchandising system, customer journey packaging design, store design, event design, out-of-home campaign, and brand film—all centered on the intricate, emotional stories that watches tell.
Slingers
Slingers, the newest malt liquor beverage from Boston Beer Company, is a cocktail in a can that packs a devious punch. At 24 oz, with 8% alcohol and three delicious flavors, Slingers is the quick and easy gas station pickup that seeks to own the convenience store market and summertime party scene.
1X Technologies
1X is the global leader in safe robotics, moving towards a future where humanoids work alongside people to help meet the world’s growing labor demands and support humans in the workplace, at home, and throughout the modern world.
1X approached GrandArmy to develop a comprehensive brand identity, including naming, strategic positioning, messaging, visual identity system, and website. The brand’s ethos inspired a visual and verbal identity that reflects the natural movement, warmth, and intricate simplicity of their humanoids, EVE and NEO, and gives a nod to the company’s Scandinavian roots.
GILLA
GILLA creates a non-toxic, everyday disinfectant that kills germs, not the planet. Their mission is a healthier world, achieved through sustainable practices, morals over profits, and killing harmful germs. In a category where consumers have to choose between being good for the environment or good for killing germs, GILLA achieves both.
Genexa
Genexa is a pharmaceutical company whose products are made with the same active ingredients you need, but without the artificial ones you don’t. In order to highlight this, we paired their medicines with those components which might even do your body a little good: sprigs of lavender, blueberries, sunflower seeds, and slices of orange.
IJW Whiskey
IJW is set to be the next big name in spirits — even though you might not know it. In order to capture what goes into building a behemoth, we went down to Kentucky to shoot their facilities in Louisville and Danville. Capturing not only those structures and their grounds, but each step of the process, enabled us to provide a glimpse of distillation, storage, and tapping a cask. Needless to say, our taste buds were satiated.
Grandeur 4
Celebrating the spiritual battles of the creative process and the community it fosters, Grandeur 4 was the studio’s fourth annual retreat, conducted on the autumn equinox, as summer fades away. Spending a few days away from the grid, and coordinated around a theme, each member receives a package of supplies to assist in the activities.
Members of the Rage
We’ve been fortunate enough to delve into the mind of Scott Mescudi on a few projects, and Members of the Rage is just one facet of the burgeoning Kid Cudi empire. With a nod to his musical and aesthetic influences, we shot both the products as well as the scenery around us in Downtown Manhattan, which were overlaid with effects to achieve a saturated yet washed out feel.
A24 Films
As part of a longtime collaboration with A24, we shot a number of products as well as some props from their film Uncut Gems. Simple and direct, these images were displayed on their website.
We photographed a number of products for their store, as well as props from movies such as Midsommar, Uncut Gems, Hereditary, and many more for their online auction house.
NPR Podcasts
NPR is the authority in news, history and broadcast entertainment and NPR Podcasts acts as the perfect sonic arm to extend that reach. In our rebrand of NPR Podcasts, the assets were built out with a number of different image options. For the photography, we composed still lifes for both animations and static imagery, which are shown here.
Second Sight
Second Sight was born from the need to reconnect a womenswear designer with her customers. Implementing our identity and positioning across the brand, what’s presented here is the collateral material. Additionally, we established photography direction guidelines, which have since been utilized.
GrandArmy Holiday Gifts
Team members, clients, and close friends are provided with an annual gift designed by the staff at GrandArmy. Always thematic, always something to make you take pause. It's a time of the year to reflect and grow.
