Checkerboard Day 2020
In 2020, we reunited with Vans to launch year two of Vans Checkerboard Day, a global celebration of creativity. In 2019, our inaugural campaign with Vans communicated the values of imagination and self-expression. This year, we embraced the positive effects creativity has on our mental well-being. We developed global assets for web, social, and in-store to encourage people to get involved. Vans partnered with and raised $1M for organizations and charities that foster mental wellness.
Creative Direction: GrandArmy
Animation: Min Liu and GrandArmy
Photography and Video: GrandArmy
Film, Animation, Copywriting, Art Direction, Illustration, Photography, Campaign