Tales From the Trail
NOLS (National Outdoor Leadership School) is a nonprofit that teaches students life and survival skills in the wild for the past 50 years.
To reach the next generation of NOLS graduates we were asked to create a series of films defining the NOLS approach to leadership.
Our solution recognized that often a journey is defined not by the peaks we reach, but by the valleys that define us. We collected stories from alumni and parents to create a campaign that celebrates these moments, augmenting footage with painstakingly hand-drawn traditional cell animation. To reach the next generation of NOLS graduates we were asked to create a series of films defining the NOLS approach to leadership.
Creative Direction: GrandArmy
Animation and Edit: Damian Riddell, Eddie Song, Marcin Zeglinski
Music / Sound Design: Antfood
Advertising, Animation, Liveaction, Testimonial, Illustration, Video, Campaign, Design