The Man On The Moon’s Next Adventure
The story of Mad Solar takes us to other worlds and beyond. A solar flare tears through the moon’s magnetic field, unleashing mad solar and lunar energies across the galaxy.
This sequence was brought to life in a simulated three-dimensional planetary system, built in collaboration with Shane Griffin. Renderings of the moon’s surface and the sun’s power are warped through VHS distortion.
Mad Solar is a platform for the creative visions of Scott Mescudi, a.k.a. Kid Cudi. From films and television shows to animations, music, and fashion, Mad Solar is defined by the eclectic, ever-evolving tastes of its creators.
GrandArmy worked with Mad Solar to craft a brand identity that could stand side by side with the psychedelic, experimental legacy of Kid Cudi’s discography. Anchored by a dynamic wordmark, the brand comes to life in three animated short films, each produced with a distinctive technique that combines Mescudi’s love of 80’s and 90’s media with a futuristic, multifaceted approach to branding that evolves the narrative with each new creation.
Creative Direction: GrandArmy
Animation: GrandArmy, Min Liu, Shane Griffin
Music: Scott Mescudi
Brand Identity, Brand Positioning, Motion Identity, Animation, Apparel Design