Updating the New Classic
Look better. Function better. This is ISAORA's mission. GrandArmy partnered once again with innovative outerwear brand ISAORA to launch their new online-exclusive line - ISAORA iO - which would eventually ladder up and transition to the parent ISAORA brand.
The ISAORA wordmark is a balanced blend of clean modernism, technical geometry, simplicity and approachability - brand tenets that will live with the ISAORA brand well into the future.
Creative Direction: GrandArmy
Photography: Robert Hamada
Branding, Fashion, Menswear, Apparel, Packaging