Celebrating Real Food
sweetgreen believes that the choices we make about what we eat, where it comes from, and how it’s prepared have a powerful impact on the health of individuals, communities and the environment.
GrandArmy worked closely with the sweetgreen team to develop a new brand positioning and identity system, including a custom typeface, updated logo, and robust brand guidelines. We consulted on interior design, leading the design and build of their recent store in Dumbo in Brooklyn. We launched the identity with a brand video inspired by the sweetgreen community.
Creative Direction: GrandArmy
Identity, Positioning, Copywriting, Retail Design, Art Direction, Interactive, Type Design