GrandArmy developed an identity, visual system, documentary film, book design, web design, and launch campaign for the Campus 80s Makerlab. Makerlab gives creators unprecedented access to adidas’ tools, process, talent, and infrastructure in an effort to collaborate and explore like never before. We asked three makers from three different backgrounds – Alex Nash, Helen Kirkum, and Shun Hirose – to reimagine, design, and finalize their own take on the Campus 80s shoe. GrandArmy collaborated with the adidas team throughout the entire development process - from the product development in Germany and Vietnam, to the public launch event in Brooklyn, to the Stock X global auction.
Creative Direction: GrandArmy, Ibrahem Hasan
Director: Leandro HBL
Production: Picture Farm
Photography: Ibrahem Hasan, Jean-Vincent Simonet, Basile Mookherjee
Identity, Film, Copywriting, Art Direction, Campaign, Photography, Animation