GrandArmy worked closely with adidas NCAA basketball to develop a campaign system for adidas hoops black history month. We introduced a new footwear colorway for the Dame 5 and Harden 3, as well as custom uniform kits for 11 universities’ women and men’s teams that were inspired by the Harlem Renaissance. This collection celebrated black culture and educated about black history. GrandArmy collaborated with the adidas NCAA team throughout the entire campaign concept, design, photoshoot, post-production management, and delivery of all final 400 media mechanical assets.
Creative Direction: GrandArmy
Photography: Darryl Richardson
Photography: Ellington Hammond
Film: Todd DosSantos
Campaign, Art Direction, Copywriting, Identity, Typography