COPA & PREDATOR
GrandArmy developed brand writing, scripts, creative direction, storyboards, animation, and music to tell two 30-second stories exploring the technology and abilities of two of adidas football’s new cleats: the COPA and PREDATOR. Through expressive mixtures of CGI, collage, and hand animation, the films break down each of the cleats’ key materials, innovations, and prowess on the pitch.
The COPA film is anchored around the cleat’s unprecedented game control, through its construction and internal Sensepods and Touchpods. The PREDATOR film brings the cleat’s aggressive styling and dominant ball control to life, showcasing the Facet Frame, Facet Fit Collar, and Zone Skin. GrandArmy collaborated with the adidas football team throughout the spots' development, animation, and rollout.
Creative Direction: GrandArmy
Animation, Film, Advertising