A24 approached GrandArmy as they were poised to launch their first big film — Spring Breakers. They needed an identity system that felt modern and progressive, yet aesthetically they were drawn to the golden age of mid-century Hollywood, and sought a design solution that would nod to that legacy.
We developed a word mark that plays with the deco typographic forms of that era, a pre-roll animation for their films, and we extended the system across web design and a vast range of internal and external collateral.
Over the years, A24 has quickly developed a cult following. The logo has grown to stand for a mark of quality in the film community, and has inspired unexpected merch, collaborations, and even tattoos amongst the most die-hard fans.
Creative Direction: GrandArmy
Animation: Adam Grabowski
Music: Felt Not Heard
Branding, Animation, Film, Web Design, Photography