PROJECTS
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United States Postal ServiceREDESIGNING AN AMERICAN INSTITUTION

Description

The United States Postal Service is one of America’s great infrastructure achievements. In addition to being a technical marvel, it is also a storied and hallowed institution. From the Pony Express to the first letters sent by air-mail, few things are so uniquely American.

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Plagued by budget woes in the modern era - the USPS sought to modernize its image, and more importantly, streamline the retail experience with clear signage, way-finding and packaging.

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To this end, GrandArmy developed a total re-design of the USPS in-store experience. A robust three-bar layout system was applied to all materials, from menu-boards to hang tags to welcome signs to kiosks and so on. This system holds together a huge variety of collateral. Ancillary materials include emotive creed posters, window clings, a mobile app, and shipping box design.

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All photographed menu boards and collateral are actual production components, deployed in-store nationwide.

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Shipping boxes since modified by an external team.

Credits

Creative Direction: GrandArmy Creative Direction: Teddy Brown Illustrations: Steven Noble

Categories

Retail Signage Way-Finding Identity Print

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