Vans Checkerboard Day is a global celebration of creativity. GrandArmy worked with Vans to create the identity and inaugural campaign, grounding itself in a land of imagination and self-expression. Vans used these assets for web, social, in-store, video, and activations all around the world. This campaign helped them to raise over $1M in one day for charities that support creativity.
Creative Direction: GrandArmy
Cinematography: Omada Cinema
Identity, Film, Animation, Copywriting, Art Direction, Campaign, Product Design, Photography