SeatGeek is a digital ticket-selling platform that connects fans to the experiences they crave. We created a new brand campaign under the strategy and rallying cry: “Let’s Go!” This message resonates throughout the work, re-skinning itself to reflect every genre, field, and subculture for which SeatGeek serves fans.
Our brand refresh includes a robust suite of type illustrations, complemented by a custom supporting typeface called Encore Sans. Iconography and a photographic treatment of light leaks and grain ensure that all branded materials appear to come from the same world: shot off-the-cuff, from the cheering crowd. Taken together, this campaign positions SeatGeek as the biggest fan, with the deepest knowledge of sport and culture.
Creative Direction: GrandArmy
Identity, Positioning, Copywriting, Art Direction